Welcome! | Bobby Hinson :: Web and Graphic Design

Introduction

I design for conversion.

Solid graphic design and well-built web assets can help propel a marketing campaign into a major success. That's what I do.

I'm results-driven, with a strong understanding of the lead-conversion process, especially as it applies to web and graphic design. I'm proficient at hand-coding standards-compliant websites, with a constant focus on clean, effective designs that benefit both the owner and end-user.

Solutions

Web Design & Development
Print Design
Drupal Site Development
UI / UX Design
Web Strategy
Email & Landing Page Templates

Work

Client: Appo

Deliverable: Website

Link: http://www.appo.org

Scope: Development (HTML, CSS, jQuery, PHP, Drupal)

Custom Drupal development for international, multi-tiered paid membership site. Includes multiple search methods, member profile pages, members only forums, premium content and online certification testing.

Client: Miami Heat

Deliverable: Eloqua Microsite

Link:

Scope: Development (HTML, CSS)

Implemented Eloqua-based microsite for Miami Heat season ticket renewal campaign.

Client: MarketSource

Deliverable: Marketo Template

Link:

Scope: Design (Photoshop), Development (HTML, CSS)

Designed and created Marketo-based landing page template.

Client: Capson Physician Insurance

Deliverable: Website

Link: http://www.capson.com

Scope: Design (Photoshop), Development (HTML, CSS, Drupal)

Designed and implemented Drupal-based website for medical malpractice startup. The site now uses a different Drupal theme which I was also responsible for developing and integrating.

Client: Medtronic

Deliverable: Marketo Templates

Link:

Scope: Design (Photoshop), Development (HTML, CSS)

Created Marketo email and landing page templates, applying theme from direct mail brochure.

Client: Cleveland Cavaliers

Deliverable: Eloqua Microsite

Link:

Scope: Development (HTML, CSS)

Implemented Eloqua-based microsite for season ticket renewal campaign.

Client: Vestlet Realty

Deliverable: Website Design

Link: http://vestletrealty.com/

Scope: Design (Photoshop), Development (HTML, CSS)

Designed and implemented website template for use in a Capocus-based content management system.

Client: The Pedowitz Group

Deliverable: Whitepaper PDF

Link:

Scope: Design (InDesign, Photoshop

Created white paper template and exported as a PDF.

Client: Capson Physician Insurance

Deliverable: Postcard Design

Link:

Scope: Design (Photoshop), Vendor Relations

Designed postcard for direct mail/online hybrid marketing campaign. Conceived process for tracking postcard follow-through in client's marketing automation system.

Client: Self

Deliverable: Business Cards

Link:

Scope: Design (Photoshop), Vendor Selection

My business cards. Created using silk laminate card stock and spot UV coating. The photo really doesn't do it justice...

Client: John Ford

Deliverable: Logo, Collateral

Link:

Scope: Design (Illustrator, Photoshop)

Designed logo, letterhead, business card and shipping label. The label was chosen over a standard envelope to accommodate a variety of shipping media (large envelopes, boxes, etc.).

Client: Zanini Guitars

Deliverable: Print Ads

Link:

Scope: Design (Photoshop)

Created two print ads for use in Vintage Guitar magazine to promote a new European-based guitar builder. Black and white ads were used to maximize the client's budget.

Client: Self

Deliverable: Business Cards

Link:

Scope: Design (Photoshop), Vendor Selection

My business cards. Created using silk laminate card stock and spot UV coating. The photo really doesn't do it justice...

Client: John Ford

Deliverable: Logo, Collateral

Link:

Scope: Design (Illustrator, Photoshop)

Designed logo, letterhead, business card and shipping label. The label was chosen over a standard envelope to accommodate a variety of shipping media (large envelopes, boxes, etc.).

Client: Zanini Guitars

Deliverable: Logo Design

Link:

Scope: Design (Illustrator)

Created logo for use on the headstock of the Lyra guitar model.

Client: Zanini Guitars

Deliverable: Company Logo

Link:

Scope: Design (Illustrator)

Created a logo for the client that would work well laser-etched onto the body of a guitar.

Profile

Hello My Name Is...

Hi there. I'm Bobby, a senior-level graphic designer and front-end web developer with over 12 years of professional experience creating a variety of print and online products. I've done work for both B2B and B2C clients, and have had the pleasure of working on projects for some great companies over the years, including AT&T, The Cleveland Cavaliers, Comcast, LexisNexis, MarketSource, Medtronic and The Miami Heat, among others.

In my designs, as in my life, I'm pretty much a pragmatist. While form is important (this is a visual medium, after all), it shouldn't overshadow function.