My name is Bobby Hinson and I have a passion for creating effective and engaging digital experiences.
I'm currently the experience architect for an Atlanta-based e-retailer, where I've won a Stevie Award and been instrumental in the company's consistent move up the rankings in Internet Retailer's Mobile 500.
I started my journey in the early days of the dot-com boom. And I've previously worked as a web designer for high-volume production shops, served as graphic designer, web developer and consultant for a variety of freelance clients and taken on the roles of both creative director and technical director.
I've had the pleasure of working on projects for such notable companies as Apple, AT&T, The Cleveland Cavaliers, Comcast, LexisNexis, Livingston International, MarketSource, Medtronic and The Miami Heat.
What can I do for you?
I'm a strategic thinker with creative vision and an aptitude for getting to the heart of a problem. I have a deep understanding and appreciation for user interaction, brand awareness, conversion and web technologies.
I bring to the table more than just the typical designer or developer background. While I can create a logo, produce a print ad or design an interface; and I can code a responsive interface and stand up a web CMS; I can also develop an information architecture, lead a project, articulate a strategy, facilitate a meeting, interpret analytics, sketch a wireframe and plan a multivariate campaign.
This fusion of creative and analytical perspectives affords me the ability to approach a problem from several different angles, as well as speak natively with the many different groups who may be involved in a project.
Relevant Skills (weighted by relative experience)
- Agile Development
- Axure RP
- Design Thinking
- Information Design
The Four C's...
Consult - Conceive - Create - Continue
Several years ago, I developed an idea that I've come to call the Four C's of Design Thinking. It provides a high-level outline of the end-to-end process of how I approach any project.
It's not groudbreaking but it does include some nuances that may otherwise be overlooked.
- Understand business strategy and goals
- Identify problem(s) that need to be solved
- Understand technical considerations and limitations
- Determine KPIs. How is success measured?
- Conduct competitive and user research
- Synthesize Data
- Develop user-centric flow
- Create high level assets (IA, Wireframes, etc)
- Build and test prototypes
- Finalize Design
- Build Product (app, website, etc)
- Track and analyze performance
- Compare results against expectations and current market trends
- Adjust and iterate to yield continuous improvement